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How Custom Software Development Puts You Ahead of the Competition

How Custom Software Development Puts You Ahead of the Competition

December 11, 2017
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FotografieLink @ Pixabay

FotografieLink / Pixabay

Custom software development can put you ahead of the competition. Let’s imagine for a moment that when you began your business, you took an idea that you believed in and were good at, and used it start your business. What distinguishes you from your competition? Your enthusiasm, unique product, and willingness to go the extra mile for your customers.

However, over time, your competition has researched your products and services and has found ways to offer the same products to their customers at a lower price. Why can they do the same thing at a lower cost? They’ve capitalized on your hard work. Additionally, there are times that your competition has taken shortcuts, found ways to simplify the products and services, or simply provided a less than optimal product.

To re-establish yourself as a leader in your field you need custom software development. Custom software development can put you ahead of the competition. In what ways can you use custom software development to give your business a competitive advantage?

Individualized Service

With custom software development, you can have a system designed specifically for your business, your employees, and your customers. By being more efficient with your business, you can offer better services to your customers. For example, with a brick and mortar furniture store, you could miss out on sales from potential customers that live in neighboring states. However, with custom software development, you can incorporate an eCommerce webpage to your website and enhance your reach.

Moreover, custom software development designers help identify ways to enhance the online experience for your customers. Some of these additional enhancements include increased product descriptions, more keywords, multiple images, and speed of checkout. By improving the online experience, you are more likely to have repeat visitors.

Integration

In most instances, it is not advisable to begin again with an entirely new software system. The benefit of custom software development is that your designers can integrate your current software systems into your new custom software development. This integration will save you from having to re-upload all your previous documents, customer information, products, timekeeping, accounting, and more. The time that it would take to re-upload all this information would take countless hours of staff work. With the ability to integrate your previous system as well as enhance your integration of other data with custom software development, you will be ahead of the competition.

On the other hand, your competition will be left behind with their off-the-shelf software package. These boxed kits fail to meet the demands of most online companies. They often cannot capture all their needs, reducing their efficiency and productivity.

Support

With an off-the-shelf software system, your competitors will be renting their software. If the software company decides to change their software during the next development stage, your competitor is at their mercy. Their data will no longer be compatible with the updated software. This incompatibility will leave your competitor trying to play catch up with you and your custom software.

With custom software development, you can go back to the designer at any time to make needed changes. For example, you can ask for new elements to add to your system or even wholesale changes. The designers’ quick response time helps reduce your down period. As a result, you will be back at full operation in no time. The speed of the changes will enable you to focus on what is relevant to your products, services, and customers.

Security

With an off-the-shelf software system, your competitors are at risk for data breaches. Computer hackers are familiar with off-the-shelf systems. With hackers knowledgeable of how to break into your competitor’s computer system, they are at a higher risk of breaches. As a result, a hacker can break in and steal customer identification information and credit card numbers and type of card. Not to mention, new product design is at risk of being exposed and replicated before they even have the chance to launch.

On the other hand, you will be safe with your custom software development. You will have the added layer of security. The system will be unknown to computer hackers. It would take valuable time for someone to study and analyze your new system before they could attempt to break in and steal your records. It is not worth their time.

Distinguish Yourself Through the Speed of Response

The last way that you can set yourself apart from your competition is through the speed of response. Custom software development will streamline your business and process. With streamlining, you can find data quicker and respond immediately to your customer. With the immediacy of the internet, customers have no patience for waiting. Using custom software development to produce and ship your products faster than the competition will distinguish you from your competition. If your customer has a complaint, have your designer set up your software to alert someone to find a satisfactory solution immediately. As a result, you can distinguish yourself from your competition with speed, efficiency, and excellent customer service.

Ayoka Custom Software Development Systems

If you are an organization and searching for ways to improve your productivity and efficiency, then look no further than Ayoka. Our services will increase your productivity while still maintaining the security of your business records. Our custom software development emphasizes local, hands-on interaction, and discovering the needs of the end-users. If your business focuses on service delivery, then the team will incorporate systems to increase your production rates, provide more consistent delivery of services or products, and reduce variances or tighten tolerance for errors. In turn, this makes us ideal for delivery of increased accessibility, efficiencies, and security to your business through our custom software development.

Don’t make custom software development complicated. If you want expert advice to guide you through the process and help you get the most out of your software, contact us. As an industry leader, we can help. Call (817) 210-4042 and begin today.