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How Your Customer's Benefit from Custom Application Development

How Your Customer’s Benefit from Custom Application Development

November 16, 2017
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custom application development Photo by Štefan Štefančík on Unsplash

Photo by Štefan Štefančík on Unsplash

As a business owner, you know that when you benefit so do your customers. Custom application development is just one way you can help your customers while benefitting as well. First, you may have questions about what custom application development is. In this case, custom application development is the development of software for a specific group of users or a single user within an organization or business.

Problems with Mass-Produced Software Programs

When an organization is searching for a software application system, they have specific needs in mind. While not consistent, sometimes mass-produced software program works sufficiently for the applications needed by the organization. For example, an organization may need a simple program that monitors employee’s time and attendance. But, what happens when those mass-produced software applications don’t fit the needs of your business? Do you spend the time to modify your entire organizational structure to work around the software differences? If you do, you are taking time away from your customers.

You need to decide if you should purchase a second software program, putting some of the data into each program. What if the two systems don’t talk to each other? It would make the information unusable. Moreover, it could negatively impact employee morale by causing unnecessary and wasteful changes. Don’t underestimate the impact on morale when organizational practices are changing for no apparent reason. When your employees are irritated with making unnecessary changes it also frustrates them, leading to them to rebel against the changes. They often see a loss of productivity and reduced inefficiency due to learning the new system. In return, they might take their attitude out on your customers or fall short of their quotas. It is more prudent to save changes for actions that make your business more productive and efficient.

A Better Purchasing Experience

What can make your customers have a better purchasing experience? Consider a custom application development for your organization that also fits the exact needs of your employees. The new software eliminates duplicate work and shares different types of data that would have never been cross-referenced before. It also solves specific needs and problems that your employee’s face. Although change is difficult for your employees and there will be a learning curve with any new system, the custom application will make their jobs easier, save them time, and produce results that they’ve never been able to do before. With better efficiency and production, your employees will be able to focus on your customers and provide them with better customer service, have time to craft new products, improve marketing, and target prior customers for new services.

Custom Application Development Is Scalable

What is another benefit to a customized application development system? Scalability. Many of the off-the-shelf software programs that you can purchase are cheap to purchase. While this sounds good, the results are not. For example, software designed for a small organization won’t work for your medium-sized organization. The software program will not be sufficient for what you need. What about a program for a large organization? The off-the-shelf software program might have a decent price, but it could be expensive to license and operate long term. Again, the cost to your customers is that you are using operating systems that can’t expand as you grow.

Added Security

The safety of your customer’s personal information should be your primary concern. If your customers can’t trust you to keep their data private and secure, they will no longer be your customers. Customized application development provides added security to your organization, regardless of the value you place on your product. Unfortunately, many hackers research these off-the-shelf software applications. As a result, they easily identify ways to breach the security of these systems. In the end, it puts your organization at risk for theft or manipulation of data.

There would be nothing worse for your reputation than waking up to find you’ve been hacked. Hackers work to steal all your customer’s names, credit card types, and credit card numbers. Sadly, this results in them spending hours and days trying to repair their credit. With a custom build application, you will reduce the attractiveness of your business to hackers. It takes too long for a hacker to analyze a new system and learn its weaknesses. They would rather exploit ones they already know.

Decreases Expenses

With off-the-shelf application systems, a software company can stop operation and disappear; leaving you with your data in a non-maintained system. The expense and downtime of changing unexpectedly can be costly to your business as customers move on to other companies that can solve their needs right “now”; while you are wrestling with the cumbersome process of transferring data to a new system. While customized application development is more expensive than purchasing a commercial off-the-shelf (COTS) software program your customers can benefit from your costs savings by eliminating delays and/or working around “cookie cutter” application.

Ayoka Custom Application Development

How can you get a customized application development system designed specifically for your organization’s needs? Contact a professional developer and sit down to discuss your specific needs, focus on the end results that you are looking to achieve and how your changes can help your customers. With the right customized application development system, you can become more efficient or build your operational capacity.

If you are an organization and searching for ways to improve your information management, then look no further than Ayoka for services that will increase your productivity while still maintaining the security of your business records. Ayoka custom application development emphasizes local, hands-on interaction, and discovering the needs of the end-users. This makes Ayoka ideal for providing increased accessibility, efficiencies, and security to your business through their custom application development.

Contact Ayoka Now

Customized application development for organizations does not have to be complicated. If you want expert advice to guide you through the process and help you get the most out of your software, contact Ayoka. Ayoka is an experienced industry leader. To get started with your custom application development for your organization, call (817) 210-4042.