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Made in USA: Enterprise Application Services

app Archives - Ayoka - Made in USA Enterprise Application Services

Winning Customers with Custom Software

November 1, 2016
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Photo by Crew on Unsplash

Photo by Crew on Unsplash

Everyone struggles to win customers, and marketing campaigns become very expensive very quickly. You may think of custom software development as a back of house upgrade, but customers often discover your business through your web presence. This means your web or mobile apps will make that critical first impression. Simply making a pretty website leaves vast opportunities for marketing and sales untapped. By making the most of your custom software, you turn your app into a lure for customers. Make apps that can speak for you through user-friendly interfaces and options. Build safe websites and mention your custom security in ads and sales pitches. A well designed app can make the sale for you, from beginning to end. First, however, you must understand what your customers are looking for.

User-Friendly Apps


The best part of custom software development is design. Work with the developers from the beginning to achieve your goals, and you’ll be amazed what you can achieve. Although it’s important to consider what you want your software to do, it’s just as important to consider what you don’t want your software to do. Think of every user interface that has ever given you a headache, or every system that just can’t seem to get along with your operating system.

You don’t want your digital storefront, your web and mobile apps, to fall prey to these same flaws. Tricky or confusing software deters buyers and creates additional work. Think of your customers when you design your apps. What do customers like about your store or previous website? What complaints do customers share? Use this feedback as a roadmap to the ultimate user-friendly app.

All apps interact with the user, but the best engage users. A fun app draws more return customers than a boring one. Utilizing graphics, previews, and other features compatible with both traditional and touch screen interfaces adds an element of muscle memory to the impression your app leaves in the customer’s mind.

Selling Safety


Online security is a bigger issue than ever. When major browser and search engines like Google announce plans to remove unsecured websites from their results, customers take notice. To win customers, you must not only run secure apps, but also let customers know about your security through marketing. Custom software development provides the best, most secure software on the market. Not only is it tailored to suit your needs, but its unique design deters hackers and limits your vulnerability to attack. Since hackers use and share the same tricks and backdoors over and over again, they are less likely to attack unique software without familiar entry points. Even custom versions of existing software offer superior protection to off the shelf software, since developers use the latest, most secure additions with security updates and improvements.

Using Sales in Software


You already teach your employees how to sell product. They suggest additional purchases, compare benefits of different products when customers cannot decide, push credit and layaway options, and generally do their best to provide information and close the sale. Software isn’t as intuitive as a human yet, but it’s come a long way from the days of static text and pixilated images.

Today, custom software development offers web and mobile apps that can do much of your work for you, including a great deal of your sales. Using discrete suggestions and presenting a range of logical options helps connect customers to the right products. Your web and mobile apps should serve as an active guide for customers rather than a passive catalogue of your inventory. While you can provide chat options for customers who would like help or suggestions, by and large, your shoppers will go through your app alone. Think of your app as both a destination and an employee. It fills both these roles for potential customers.

Once upon a time, websites served as digital billboards. They had more information, but they served the same purpose. Customers needed to contact the seller, find a shop, or email an appointment request. Today, a huge number of transactions take place solely online. While it’s still important to provide information in case customers need to reach you, most prefer to do their own shopping. They interact with your app to make purchases, examine options, and even preview customizations. Your app must be user-friendly in order to make a sale, and it must use creative sales techniques to push additional merchandise. Customers care about ease and security. Use your custom software’s innate security as a sales point and allow the app to walk customers through a sale. Custom software wins customers, especially when it’s paired with careful marketing. There are always customers online, but they only want to shop with the best companies. Make sure your company represents itself well online. Remember, custom software development allows you to showcase the very best your business has to offer.

 

Let Your App Do the Talking

September 6, 2016
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Photo by William Iven on Unsplash

Photo by William Iven on Unsplash

Web and mobile apps are the technology of today. Rather than accepting static information, customers expect and appreciate interactive software. While custom software development provides many benefits, one of the key advantages for business owners is communication. Customer service is the key to return business and regular patronage, and the heart of customer service is good communication. It doesn’t take long for a growing business, however, to develop a customer base significantly larger than its customer service staff. A custom app can solve this difficulty. Custom software development services can create an app for your company that handles everything from estimates to feedback.

Estimates


Companies who must provide estimates for potential customers face a potential loss of time and resources with every query. While those losses are usually covered by successful sales, it’s possible to avoid much of those costs. Rather than keeping a knowledgeable employee chained to the phone, you can create an app. By and large, estimates are based on a series of regular criteria. A roofer, for instance, needs to know the size of a roof and the customer’s choice of roofing material in order to make a reasonable estimate. While most homeowners may not know the size of their roof, they probably know the approximate square footage of their homes. They can also recognize the style of their roof. It wouldn’t be difficult for custom software development services to create an app with a feature to help determine roof size. Obviously, serious customers would need a second estimate with an exact measurement. However, a multiple choice app could save a roofer serious money and labor by weeding out curious window shoppers. An app that provides estimates also provides introductory customer service, saves time and money, and seeds your company’s name in the minds of shoppers not yet ready to commit.

Demos


Some industries cannot have effective demos through an app. Skin care and beauty treatments are prime examples. However, a little creativity goes a long way, and you might be surprised how many companies use demos in their apps to help make a sale. Pizza delivery companies were among the first adapters to mobile software and app technology. They are true masters of the app. When customers order a pizza, the interactive software adds toppings to their virtual pizzas before their very eyes. It’s tantalizing and practical. It lets customers know how much of a topping they can expect. It allows them to play with their options. It makes the pizza seem real before the dough is even stretched. No one would have thought that food could have an effective demo through a flat screen, but it’s now the norm for many restaurants’ mobile software.

Orders


Today, a huge percent of purchases are made online. Customers order everything from fine jewelry to toilet paper through the same web app. Without an efficient online ordering system, you miss out on key sales. Mobile and web apps provide customers with immediate access to your products, increasing impulse buys. Since buyers almost always choose the closest option, it’s important to keep your business as close as their smart phone.

Custom software development allows businesses to provide all available options on the same screen. Customers should be able to customize and view ordered products before purchase. Even if a customized item isn’t made until the order is placed, apps can use base images with changeable scripts and colors to approximate the buyer’s choices. As discussed above, seeing is believing, regardless of whether a customer orders a personalized baby blanket or a pizza. Such visual features also help prevent accidental errors on the buyer’s part, leading to fewer returns.

Feedback


 

After ordering from your company, enjoying your products, and dealing with any direct customer service, your customers most likely want to leave feedback. Rather than subjecting employees to recording notes from phone calls, or expecting customers to write letters or emails, provide a feedback function on your app. This really is as simple as it sounds. Multiple choice rating systems allow you to see where your customer service could use improvement, and blank response sections allow customers to leave praise for specific employees or vent general frustrations with your product. Positive or negative, an app can provide customers the opportunity to leave feedback whenever they are ready.

A customized app answers questions and guides customers from initial interest to final purchase with minimal employee involvement. With the help of custom software development services, you can develop an app specifically designed for your business. By allowing your app to do the talking, you save time and labor that you can then reinvest in expanding and improving your business. An app also makes life easier for your customers. Apps reach them where they are, operate on their schedules, and provide thorough options they need in order to make informed purchases. In the end, a customer who gets what they want is a customer most likely to order again.

 

 

Why Delivery Businesses Need Custom Apps

August 16, 2016
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Photo by Charles Deluvio on Unsplash

Photo by Charles Deluvio on Unsplash

Delivery has always been about convenience and expediency. Today, large portions of deliveries are ordered via smart phones. Developing a custom mobile app for your delivery business is crucial to sales, marketing, and customer service. This isn’t the technology of the future; this is the service of today.

Delivery and Mobile Applications

It is possible today, to order nearly, any service or product solely online. Mobile apps allow customers to not only order on the go, but to express their order with as few human errors as possible. It’s easy to mishear an address, a direction, or even the name of an item over the phone thanks to poor connections, background noise, and even differences in dialect. Customers who speak a different language than your staff may not be able to order over the phone at all. However, ordering via app makes it easy for the customer to select from all available options, see the price of individual items, and even save payment information for future orders. This saves time in your business’s physical locations, and also decreases labor costs and optimizes production.

The advantage of developing an app rather than just a mobile friendly website is repeat sales. By installing your app, customers make ordering incredibly easy. Whenever they look at their phones, they will see the app. If a customer is hungry or considering ordering out later for dinner as they look at their phone, then the app presents the same temptation hungry shoppers face in the grocery store. The sight of the app keeps your business in the customer’s mind, and the ease of mobile ordering helps bridge the gap between interest and action.

Customers are more likely to order from a delivery service when they are busy or coming to the end of a busy time. During weekends, delivery restaurants see a spike in orders. When customers order delivery, they are looking for the best, most thorough service that requires the least amount of effort to order. In return, they are willing to pay more for these services. The less effort a customer must use to place an order, the better. If your business is ready to deliver an order to a customer’s door, then your ordering system should be ready to cater to the customer, wherever he or she is.

Why Do Apps Need to Be Custom?

It’s true that no two businesses are the same, and this is never more apparent than when customers place their orders. Restaurants have different menus, specials, and policies, even if they serve similar products. For example, two restaurants may both serve pizza, but they probably have different side dishes, desserts, and drink options. Even ordering pizzas means, no two pizzas will be the exact same. Some businesses allow customers to order different kinds of pizza sauce, or different kinds of cheese. Various crust options, bake times, and available toppings can make the same basic experience very different.

An outstanding business needs an outstanding app. If you spend time making your customers’ experience memorable in person, you need to make sure your app lives up to your reputation. This goes beyond the uniform expectations of multi-channel selling. Obviously, an app is designed to be used, and although it can generate new business, it also replaces a lot of old business. Many shops now provide telephone numbers in case of technical failure or additional questions rather than as a primary method of ordering. The originality, style, and efficiency of your app will replace your in-store experience for many customers, who will judge your business accordingly.

Hiring custom software development services is essential to creating mobile software that truly represents your business. Custom software development allows an essentially unlimited range of unique and creative features that will improve the customer experience and drive repeat business. An app should be more than a few blank fields for a customer to fill out. Interactive features stand in for sales representatives. If customers enjoy using an app, they are likely to use it to spend more money.

Today’s customers expect mobile apps the way they expected competent phone representatives ten years ago. The principles of customer service haven’t changed, but their medium has. In order to continue providing stellar customer service, delivery services need to meet customers where they are. The best way to do this is through mobile software. Custom mobile apps continue to build a relationship with users throughout their use, increasing the likelihood of repeat business. The better the app does its job, the better the customer’s experience will become.

Think of custom mobile apps like this: they are long-term employees who will never quit or collect benefits. They have huge responsibilities, though, including sales, marketing, customer service, and order tracking. When you choose how to develop this employee, will you use a basic series of pamphlets from a third party, or will you invest in personalized training to turn this employee into the rising star you need?

How Custom Made Web Applications Can Grow Your Business

August 2, 2016
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Photo by Tom Barrett on Unsplash

Photo by Tom Barrett on Unsplash

The Internet is everywhere, and everything’s on the Internet. At least, this is what consumers believe. Without an online presence, your business misses a significant portion of your target market and loses sales. Even if you have a limited Internet presence, such as a static website, you are not engaging with consumers in the way they have come to expect. That alone is reason to consider custom software development. (more…)

Four Ways Mobile Software can Help Grow Your Enterprise Business

July 26, 2016
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Photo by William Iven on Unsplash

Photo by William Iven on Unsplash

Mobile phones today accomplish more than just calls and texts. They have grown into hand-held computers with full internet access and an incredible range of customized software. Thanks to mobile applications, businesses of all sizes can unlock the true potential of their smart phones.

By employing custom software development services to create original, branded apps, businesses can not only keep pace with developing trends, but also improve customer loyalty and increase repeat business. Many apps already on the market can help enterprise businesses streamline their productivity and sharpen their competitive edge behind the scenes.

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