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7 Software Must-Haves for B2B Communication

June 10, 2019
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Custom B2B software

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B2B communication is an essential part of today’s economy. Wholesalers, manufacturers, and other B2B structures help keep other businesses running. To run a good B2B company, you’ll need excellent custom B2B software. Sure, you can choose a standardized software, but you won’t get everything you need that way. Custom B2B software will provide everything that your company needs while leaving out the non-necessities. If you’re looking for custom B2B software, here are the seven things that you absolutely must have.

 

Mobile-Friendliness

End-users make purchases from mobile devices all the time. However, those who buy wholesale products also use mobile devices often. Mobility means convenience, and convenience often means efficiency. This means that your custom B2B software should offer mobile friendliness. Sometimes, that means using a mobile app. However, it can also just mean making sure that your services and website work well on mobile devices. Otherwise, most of your potential clients will face a tough ordering process. If your software doesn’t provide that level of convenience, your clients might just move to a supplier who can. If you want to meet your clients where they are, then your B2B communication requires some level of mobility.

 

Easy Ordering

Your custom B2B software should also include easy ordering. More often than not, this means that you need self-service options. You provide great customer service, but your clients also need easy ordering forms. Off-the-shelf software can give you the basics, but custom B2B software will give you exactly what you need. Your software team can tailor your forms to your business and your clients. This way, your clients get a smooth process from start to finish.

 

Clear Communication

Of course, while self-service options are important, you’ll also need clear and easy communication options. When your clients need to contact you directly, your software can facilitate that contact. With clear communication, you’ll always know that you and your clients are on the same page. You’ll avoid costly mistakes and make sure that your clients always stay satisfied with your product or service. As a result, your happy clients will keep coming back for more.

 

Marketing Automation

Does your business have marketing automation? With custom B2B software, it could. Marketing automation can help you improve your business practices all across the board. First of all, better marketing software will give you more insight into your customers and their buying habits. It can deploy different actions depending on how your clients interact with your site. When you have automated marketing in your software, you take a lot of the pressure off yourself. You can focus on serving your clients and running your business. Meanwhile, your software will help you with your outreach.

 

Analytics

Next, you need excellent overall analytics from your B2B software. Earlier, we talked about how analytics plays into marketing automation, but it goes much further than that. When you get analytics from your software, you can learn so much about your own business. You figure out what works, what doesn’t work, and what small changes can make a big difference. With the right analytics, you can also get the reporting displays that work best for you. As a result, you can use that information well.

 

Clean Product Showcasing

Whether your clients visit your site via mobile device or desktop, they’ll want to see your products clearly and quickly. Your custom B2B software can help you make that happen. When you choose your B2B software, make sure you have the option of clean and simple product displays. These displays will help you in several ways. First of all, a well-displayed product will help you with your marketing. The more appealing your product looks, the better your business will fare. Second, you eliminate frustration for your clients. They can find exactly what they need as quickly as possible. As a result, they can place orders more quickly and more easily. This ease will help you gain new clients and retain the ones that you already have.

 

Easy Accounting and Billing

Your custom B2B software should also include easy accounting and billing. When you get disorganized with your numbers, your business could experience disaster. The good news is that the right software will prevent disaster from happening. Choose a software that lets you send bills automatically, track your transactions for tax purposes, and file your information in a clear and organized way. Both you and your clients will benefit from this organization.

 

Custom B2B Software

Do you have specific B2B software needs? Are you looking for software that provides the best B2B communication? In that case, you need Ayoka Systems. At Ayoka, we build custom B2B solutions to help our clients run their best business practices. Want to see the difference for yourself? Then contact us for your free consultation now. With Ayoka’s help, you’ll get everything that you need from your business software.