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Custom Web Design vs. Premade Templates: Which is the Better Choice?

September 29, 2020

Custom Web Design

When a company is first setting up their website, it can be difficult to get going. Depending on the size of the organization and the familiarity of team members with web design, it might seem like a difficult decision to make between pre-made templates and custom web design. In today’s blog post, we’ll take a look at the pros and cons of both choices. By the end, we think you’ll understand why going with custom web design is the superior option.

At the beginning of the process, it can be particularly challenging for your business to determine what should go into a custom web design. In those initial moments, it might be tempting to use a premade website to get things going. On the surface, this is fine but at some point, a website built from premade templates just won’t cut it. Let’s take a look at a few reasons that custom web design is the superior choice.

Custom Web Design Reason #1: A Unique Design to Suit Your Brand

According to WebFX, 94% of first impressions relate to how your website is designed. Similarly, 89% of consumers will shop with a competitor if issues arise in their first choice’s web design or overall user experience flow.

When it comes to truly capturing your company’s essence in a website, it’s more than just picking the right colors and pasting your logo. Custom web design comes down to using techniques and design aspects that play into your company’s mission. Hiring a professional web design firm allows your team to focus on the day-to-day while an expert designer helps to elevate your web presence to the next level. Impress current and future customers with a polished site that they won’t see anywhere else.

Reason #2: Search Engine Optimization

Another reason to consider employing a custom web design involves the flexibility that comes from using a blank slate to create. When a company uses premade templates, a lot of functionality is locked down according to the existing code. If you are not coding-savvy, removing those issues will be difficult if not impossible. On the opposing side, contracting with a professional web designer allows your site to be designed the right way: both visually and for exposure. Visually, this means that your site can be configured to meet the needs of visitors on computers and mobile devices. With respect to exposure, custom design allows your site to gain more visibility on search engines.

Custom Web Design

Custom Web Design Reason #3: Customer-Focused Content

Third, a custom-designed website will provide your team the opportunity to meet customers where they are. Unlike templates, professionally designed websites can be configured and reconfigured to continually meet customer needs. This can be something like redesigning the splash pages and refreshing marketing campaigns to coincide with new releases. It could also include a place for customers and employees to interact. The flow of ideas and the overall user experience can be greatly improved as time progresses. As you work with your design team, consider how important it is for your viewers to do what they come to your site to do quickly. Research suggests that a bad first experience can taint a visitor for life. A custom design can allow visitors to interact with your team quickly through email, chat, form, or by telephone.

Reason #4: Show Up Competition

The fourth factor of custom web design that can make your site shine involves how you stack up to your competitors. All businesses aim to grasp a larger percentage of the market share, regardless of whether they are selling goods or sharing viral content. Throughout the initial design process and during subsequent redesign processes, consider what makes your business unique. What projects have your team members created that deserve a salute? Consider how providing a soapbox for customers and employees to use to explore new features and projects can pay huge dividends to strengthening your market share.

Custom Web Design Reason #5: Improve Relationships

The fifth reason is an extension of the fourth. A large benefit of employing custom web design work is that it allows you to strengthen the commitment of your entire team to your goals. While a web designer is working on the coding and the overall design, your team can focus on content that will be featured on the website. Web design professionals love to explore new techniques and design components to meet client challenges. The bonds that your employees feel for each other will only serve to improve your overall customer experience.

Similarly, consider how using real customer and viewer feedback to drive improvements can change the shape of your initiatives. If customers don’t care for a marketing initiative, keep track of it and adjust future offerings. If customers sing your praises, share those on your website and through social media portals. Creating a custom web presence is not a one-size-fits-all scenario, and employing professionals to assist in the creation of content is a great step forward.

Ayoka Systems: Web Design Problems Solved

Now that you’ve learned some of the reasons to select a custom web design over premade templates, there’s no better time to learn how Ayoka Systems can help you move forward. At Ayoka Systems, our expert web designers have decades of experience in creating custom web design projects that can meet and exceed your wildest dreams. Whether you’re in the market for a rebranding opportunity or a first-time website design, we’re your ace in the hole! Don’t wait–contact us today!

Do You Need Custom Web Design?

September 3, 2018
custom web design

Photo by Headway on Unsplash. Do You Need Custom Web Design?

A click-and-drag website with prearranged options may suit people whose businesses are just getting off the ground. However, when you want to establish your company’s presence in the industry, you need a custom website. Eventually, you’ll want your website to highlight your expertise and level of professionalism, and you just won’t be able to send those messages if your clients have seen your website’s template in a bunch of other places across the internet. Thankfully, Ayoka Systems is here for your custom web design needs. Below we’ve listed just a few of the many advantages of using custom web design. Take a look at these benefits and decide if your company’s website could use a new design.

Get Your Custom Options

At Ayoka, we begin our custom web design with a consultation. We want to take the time to get to know you and your company so that we can build the perfect custom website. Nobody knows your business better than you do, so nobody can give better insights about your website needs. We like to take the time to listen to our clients. We’ll learn everything we can learn about your industry, your company, and your personal preferences. From there, we’ll build your custom website according to your specifications. Do you want to emphasize user-friendliness? Compelling visuals? Improved search options? Whatever you need, we can build it. We’ll add all of the personal touches to your website that you couldn’t get with a mass-produced site.

Cater to Your Customers

With custom web design, you can meet not only your own needs but your customers’ needs as well. When we custom build your website, we keep your clients in mind. We’ll talk to you about how you need your clients to interact with your site. If you work in healthcare, for example, you may need a custom website that allows patients to access a healthcare portal. If you own warehouses or shipping establishments, you may need separate logins for your clients and your warehouse managers. If your industry has extensive software needs, chances are that we’ve worked with that industry before. Our vast experience can help you cater your website to clients and customers.

Speed and Support

With custom web design, you’ll get overall better speed than you would have gotten with the off-the-shelf option. Speed matters when it comes to client retention. First of all, you can’t focus on your clients when you spend all of your time working from a slow website. Second, clients will not spend their valuable time waiting for a page to load. If you have any sort of competition in your industry, you need to make sure that your website, at the very least, keeps pace with the competition.

In addition to speed, you’ll get the best support from your custom website team. If you use a more generic site design and run into a problem, you can contact tech support. However, you’ll likely only get generic answers from an intern reading a handbook. That, or you’ll end up scrolling through FAQ pages and forums until you find the right answer. When you have a custom website, however, you’ll have a team who knows your site inside and out. If you need help at any point, you’ll get quick support from someone who knows exactly what he or she is doing.

SEO Experts

Let’s face it. Search engine optimization can be difficult and irritating. Sometimes you can do everything right and still not get the results that you want. Furthermore, the process has so many different steps, from keyword research to using the right links. When you run a business, you don’t have the time to work on all of these different things. Hiring an SEO expert can significantly increase the amount of people who visit your website. When you choose custom web design, you get a team of people who know how to use all of the latest SEO tools that will help your website reach its place in the search engines.

Updates When You Need Them

Custom website updates give you both functionality and safety. You need a certain amount of scalability within your business software, and your website is no exception. Without room for growth, you may have to start from the beginning when you outgrow your current setup, costing yourself time and money. You also need updates to protect your website from hackers and other digital threats. With generic website design, you only get updates when the design company decides to release updates. With custom web design, you get the updates that you need when you need them.

Custom Web Design

Ayoka Systems has been providing top-level software and premium custom web design for years. The design teams at Ayoka always put the client first. If you want a unique, user-friendly, and well-designed website, allow Ayoka Systems to help. Contact us now for your consultation.

Top Benefits of Custom Web Design

May 21, 2018
Custom web design

Photo by Lee Campbell on Unsplash. Top Benefits of Custom Web Design

When you start looking into website design options for your company, you realize that you have a lot of different choices. There’s no shortage of drag-and-drop platforms that can let your site go live within a few minutes. It’s certainly an easy process, but what you gain in simplicity, you’ll lose in personalization. For some businesses, like healthcare, manufacturing, finance, and other high-tech industries, personalization is key. For those companies, custom web design provides several benefits.

Custom Web Design

Hiring a professional team of experts to design your website can benefit your company for years to come. Aside from the obvious benefits of making your company look more trustworthy, custom web design can increase customer satisfaction. With custom web design, you can combine the best of your industry’s standards with your own personal standards and choices. You’ll get all of the features you need and want, but you can leave out the options that won’t benefit your company.

The Best for Your Clients and Your Company

Custom web design gives you a level of control that other design options cannot provide. The right web design company will involve you in the design process, checking in regularly to make sure that their designs meet your standards. They’ll hear your input, offer suggestions, and ultimately build the website that your company needs. You won’t have that same kind of control with a pre-made template. You may have some options, but your website will still look just like the website of everyone else who chose the same template. In high-tech fields, where you’re expected to be cutting-edge, you can’t afford to look like an imitation of something else. Custom web design gives you a platform that is uniquely yours, making you more memorable than the competition.

Custom web design also makes navigation easier for your clients. You get the option of creating a user experience (UX) design. Pre-made website templates don’t keep your clients in mind. A UX design, however, will make your site a more enjoyable place for customers to visit. When even a few seconds of thought can convince a client to buy or commit, a user-friendly experience can be excellent for your business.

Fast and Safe Communication

Communication is yet another realm in which you’ll want full control, and custom web design gives you just that. With professional web design, you’ll have the option to create a customer dashboard for communication. This type of platform is easier and faster than phone calls and emails. The added convenience of a customer dashboard means that your clients will communicate with you more often. Communication dashboards are also safe, so clients won’t have to worry about their communications with your company.

Custom web design can also facilitate communication that would otherwise have to take place in person. Through your personalized website, you can permit your clients to input information, upload documents, and electronically sign purchase agreements. When your clients have to do these things in person, you experience delays. Custom web design makes your communication quick and convenient.

Support When You Need It

When you experience difficulties with your web design template, there’s not much you can do about it. You can search for advice on the internet, but you’ll ultimately have to solve the problem yourself. A web design architect, on the other hand, will have total familiarity with his or her web design software. You won’t encounter problems with the design process because you won’t have to fill in the blanks. You’re also unlikely to find issues later because the right web design company will work seamlessly between your own needs and the software. But on the rare chance that you do come across any problems, you have access to IT support. Even if you simply have questions, support is available whenever you need it.

Let Your Clients Find You

Not only can you support your existing clients with custom design, you can also increase your chances of finding new customers. Before the design begins, you can talk to your architect about your SEO (search engine optimization) needs. An experienced designer will know all about keywords, placement, and all the little subtleties that make up a good SEO venture. This way, your custom web design can pull potential clients into your site through the search engines. And once they get there, they’re more likely to remember and trust a site that has a custom design than one with a template design, which means long-term company growth.


Ayoka is a Texas-based custom software development company. We specialize in custom web design and other solutions for several types of industries. If you’re looking for custom web design, visit our contact page or give us a call at 817-210-4042. We’d love to get started on your custom software solution.

Web Developers and Web Design

November 8, 2016
Photo by Farzad Nazifi on Unsplash

Photo by Farzad Nazifi on Unsplash

When you think of your favorite web apps, you probably think of something with a bright, clean design. The images help you understand key features, and you always know what you’re doing. Whether the app works as a game, an ordering system, or even an appraisal tool, the design helps it serve you better. The best part is, the better the app works, the less you notice the design. When the design fails, however, it reflects badly on the company as a whole. It may even discourage you from buying services from that company again.

By using a software development service that also provides web design services, you can begin your project with proof of your developer’s aesthetic skill. This critical element to app design comes with several key benefits for your software and your business

Complimentary Features

First and foremost, you must consider how your web design compliments your software. Most websites use linked or incorporated web apps to create a seamless experience for users. If your app has an entirely different designer than your website, however, it’s nearly impossible to keep a perfectly uniform theme. Even if you use the same branded banners and logos, different developers, like different artists, create slightly different work. Customers expect a seamless transition between services. Most customers perceive websites and web apps as the same thing, so if there is a disconnect in the style between your website and various apps, it will confuse potential buyers.

Pairing development and design, helps the app itself, too. You want an app with a clean design as well as smooth function. By hiring custom software development services that also provide web design services, you choose the best of both worlds. Companies with web design services know how to unite excellent graphics and design with clever, useful app features. Since customers rely on an app’s layout and imagery to understand it, appearances matter even more than usual when developing new software. Great customer software development also offers web design services, because an unattractive app is like a decrepit storefront.

Fewer Glitches

Glitches and errors are inevitable, but advance planning limits their numbers. While browsing software and your customer’s computer upgrades are beyond your control, you can make sure the design of your website or app isn’t interfering with function. Even convoluted screensaver software will crash a computer if the programming proves incompatible. Imagine the frustration of your beautiful, expensive new design crashing the app your clients most often use to place orders.

Package Rates

While custom software development is an excellent investment, every business operates on a budget. You must save money where you can. Custom products usually cost more than pre-made services, but customers can expect better results. A tailored suit fits better than one off the rack. Just like the pieces of a suit, however, development and design services may cost less when bought together. Whether you avoid paying upfront consultation fees a second time, or the company offers a package rebate, buying more than one product from a single business almost always costs less than buying services from separate providers. Custom software development and web design services often go together, and you may be surprised how much you can save now and in the future by securing both services from a single developer.

Future Support

Future savings come from future tech support. While custom software may serve longer and better than software off the shelf, one of its greatest benefits comes from developer support. Some developers offer a period of free support. Once that time has expired, however, you still save. No one knows your software better than the people who developed it. Custom software developers can fix issues at greater speed with greater accuracy than generic support from a major provider thanks to that pre-existing knowledge.

Any program you link to custom software makes the developer’s job more difficult. Foreign code confuses the root of the problem, and there’s no guarantee your developer has worked with your web designer’s work before. Graphics and design often cause issues, and it’s possible for the developer’s fix to actually scramble part of your design. When you hire custom software development and web design services from the same provider, you ensure your chief problem-solvers don’t lose their advantage.

Pairing development and design, provides important benefits from the inception of your project onward. Choosing both software development and web design from the same provider not only saves you money, but creates a superior product. Customers move easily between informational web pages and web app content. The various functions and features of your web presence operate together with fewer glitches, and since your developer understands essentially everything about your app and website, every problem is easier to fix. Hiring web design services isn’t the same as hiring a company to design banners and posters for events. Web design plays an important part in an app’s function. For the best results, trust a developer with proven design experience to create your custom software.