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6 Reasons Your Business Needs Custom Web Development

August 25, 2020
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When your business needs a website design, it can be tempting to go with a template. The problem with using a template is that they lack the originality and creativity of your brand. In today’s blog, we’ll take a deeper look at the top six reasons to invest in custom web development services for your organization.

Custom Web Development Services Reason #1: Your Brand Identity Matters

The first reason to insist on custom web development has to do with the uniqueness of your company. How you present yourself to the world matters immensely. Using a boilerplate design does not set the appropriate tone. Hiring a custom web designer like Ayoka to build your online presence will allow your uniqueness to shine through from start to finish. 

Working directly with a web development team will also allow your brand’s values to be visible in every aspect of the design. An experienced web designer will be able to work with all aspects of your branding, marketing, and quirkiness. Finding the appropriate niche for your brand will lead to the overall success of your future business endeavors. 

Reason #2: Your Content Will Change

The second thing to consider about custom web design is that your content cannot be static. Your site, like the world we live in, must adapt to changing needs and wants. Your visitors and your customers do not want to be bored with the same old thing. They want to be wowed! Web development is not a “one and done” situation. Websites go through consistent phases of adjustment and redesign. Of course, those changes don’t always have to be drastic.

Whether it’s a new product line, an updated policy, or something else, providing the newest and brightest view of your company is essential to maintaining a relevant corner of the market. Great businesses can adapt to shifts in customer interest and general stylistic movements. Using a template website does not achieve that. A custom web solution makes quick and adaptable changes possible! 

Custom Web Development Services Reason #3: Your Site Will Stay Fresh

The third reason to invest in a custom web design service comes back to the idea that keeping things current is important. Visitors to your site want to be impressed by your innovation. Giving them something unexpected and interesting will make it easier to keep them both as viewers and customers. When you partner with a custom web development service like Ayoka, you are investing in a constantly evolving project. Our experts understand how trends and styles shift. Keeping your site modern is a huge part of what a custom web design can do for your team. We won’t let you get left behind. 

Reason #4: Your Customers Will Feel Connected With You

The fourth tip to bear in mind about custom web solutions involves how you communicate with your customers. Another of the problems that arise from using a pre-designed website-in-a-box solution is how clunky the designs can be. The lack of personality and individuality can make it difficult to figure out how a customer can interact with your team. When you invest in a custom solution, the navigation and menus on your site will be designed to encourage customers and viewers to contact your team.

Whether this means routing email messages and forms through your existing email system or building a new system, it’s all about you. At Ayoka, our designers will find the best design features for your business model. We want you to have a seamless connection with your content viewers. Email, chat, social media – whatever fits your needs will fit onto your website. Developing a highly-responsive design will enhance everything that your team hopes to achieve. 

Reason #5: Customer Experience Will Drive Return Business

The fifth reason to consider employing a custom web design service comes down to revenue. Building a website that shows the uniqueness of your business will encourage happy customers to keep coming back. It will also encourage them to promote your business through word of mouth or social media posts. The key to this section is your overall ROI or return on investment.

Since a quality website will require ongoing attention, hiring a web development team will allow your content to remain fresh in all the ways that we’ve already discussed and more. As brand ambassadors, working closely with customers and stakeholders alike will allow your business to continually grow by leaps and bounds. 

Reason #6: You Control Traffic and SEO Routing

How can a custom web solution be partnered with an aggressive SEO program to drive traffic from new, first-time visitors? In short, SEO or search engine optimization is the process of raising the visibility of your site on Google. When your site has been custom built and uses a variety of quality resources and links, your SEO score will rise. When it rises, your web traffic will increase as a result. Additionally, including a wealth of interesting content items means your visitors will spend more time on your site, increasing your score further.

Ayoka Systems: Building Custom Business Solutions

Now that you’ve seen the six key reasons to invest in a custom website design program, it’s time to learn a bit more about us. At Ayoka Systems, we use our years of expertise to develop custom solutions to meet the needs of each organization we contract with. Whether your team is using Android, iOS, Windows, or a mixture, we can find something to meet or exceed your needs. When you’re ready to start customizing your web content, contact us right away!