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Types of Mobile App Development That You Should Know About

July 8, 2019
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mobile app development

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Thinking about mobile app development? You’re not the only one. These days, lots of business owners use mobile apps. Furthermore, many businesses that don’t have apps yet will have them in the near future. Mobile apps can definitely make your business life easier. However, while apps can seem simple on the surface, you probably have a lot more options than you realize. If you’re looking into mobile app development, keep reading to get a closer look at those options. The more information you have, the better your decision-making process will become. As always, no matter the decision, Ayoka is here to help you with all of your software needs.

 

Native, Web, and Hybrid Mobile App Development

In just a moment, we’ll talk about the different app categories. Before we get to that part, though, let’s look at the three main types of apps. When you use a mobile app development service, you can choose from a native app, a web app, or a hybrid app. A native app is designed to work within a mobile device. Since these apps are designed specifically for these devices, they often offer a fast and easy user experience. A web app lets people access mobile-friendly versions of websites. Social media apps fall into this category. A hybrid app, of course, mixes elements from the other two categories. All three types have pros and cons, and all three have become helpful for business owners over the years. If you’re not completely sure which type you’re looking for, then take some time to discuss the possibilities with your software engineering team.

 

Communication

Now that we’ve discussed the broad categories, let’s take a look at some different app uses. For example, some businesses use mobile app development to enhance their communication. The communication can be within the business itself. For example, contractors can use a business app to track their work hours. In warehouses and assembly lines, mobile apps can track workplace progress on the go.

Business can also use apps for B2B communication. They can fulfill orders, send emails, provide forms, and facilitate other methods of communication.

Finally, apps can create better B2C communication. Clients can use apps to connect to businesses in a quick, convenient way.

 

Shopping

Retail businesses have turned to mobile app development to increase their sales. Mobile apps make it easier for customers to make purchases. With a mobile app, customers can go straight to the business in question without searching for product options online. As a result, mobile apps can help businesses bypass a lot of marketing hurdles. In this way, mobile apps can remove a lot of competition from the buying process. Furthermore, a shopping app can send notifications, and its presence on a person’s phone screen means that your company can be on that person’s mind every time they open their phone. As a result, you may see a lot of increased sales.

 

Marketing

Of course, that doesn’t mean that mobile apps can’t also be used for marketing. As a matter of fact, these apps can improve a business’s marketing strategy and open up all sorts of opportunities. As we’ll explore in a moment, mobile apps can make data collection easier, which means that businesses can get to know their clients better and create targeted advertisements for those clients. Mobile app development can also provide a crucial step in creating a marketing funnel. When a client downloads your app, you already know that this client is interested in what your business has to offer. Instead of focusing on gaining this person’s interest, you can move on to the nurturing step, building that interest until this customer becomes a loyal brand ambassador.

Finally, a mobile app gives you a great opportunity to offer deals and promotions, thus increasing your sales. App users can get access to exclusive coupons, for example, or they might get to hear about sales before the rest of the general public.

 

Data Analytics

Like we mentioned above, mobile app development can make a difference in data collection and analytics. The Ayoka team creates all sorts of data analytics software options. We know that your company creates a lot of data, and we want you to get the most from that data. With a mobile app that communicates with your company’s software, you can get take your data on the go and use it to make business-savvy decisions.

 

Mobile App Development

Ready to see how mobile app development can improve your business? Let the Ayoka team help. We create custom software solutions, including custom mobile options. During your free consultation, we can discuss your choices and your company’s unique needs. From there, we can create a solution that will fit your business perfectly. Ready to get started? Contact Ayoka Systems today. Let’s work together so that we can deliver exactly what you’re looking for.

How Mobility Can Boost Your Business

October 8, 2018
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mobile app development

Photo by rawpixel on Unsplash

You probably use mobile applications every day. You may even be reading this from a smartphone right now. No matter your own mobile app usage, you’ve probably realized by now that your clients and customers are on their phones all the time. Why not take advantage of the technology and use mobile app development to boost your own business? Plenty of the major players have already realized the benefits of mobile app development. Many have significantly added to their revenue through mobile technology. There’s no reason why your business shouldn’t have the same advantages. We’ve listed some of the top benefits of adding mobile technology to your software. Take a look at some of these advantages, and when you’re ready to add mobility to your business, Ayoka is ready to help.

Customer Convenience Means Better Revenue

As we mentioned, your clients will likely almost always have their phones nearby. If your customers are like most of the general population, their phones are never further away than a few feet, even while they’re asleep. Mobile software gives you the opportunity to make use of this convenience. When your clients have your technology right on their phone screens, they won’t have to work hard at all to reach you. They’ll have the ability to purchase products or services within a few moments. Mobile application development gives your clients more convenience than when they reach your business through your website, even when they reach your site through a mobile browser. For some businesses, convenience is everything, and that extra convenience can give your company a serious boost in sales.

Gather the Right Data for Marketing

They key to a good marketing campaign is getting to know your client base, and what better way to do that than through mobile app development? Through this technology, you can gather and use data about your customers and their buying habits. For instance, you may notice that some products sell better in some locations than in others. Some customers may leave items in their cart, hesitate before making a purchase, or engage in other specific buying patterns. You can use this information to create the most effective marketing campaigns for your clients. You’ll stop spending money in areas that don’t work, and you’ll put your marketing dollars to better use, giving you a better return on investment.

Put Your Name Ahead of the Competition

Mobile app development gives your business heightened visibility. Think about the other businesses that compete for your clients’ attention. What if you could bypass all of them to put your company’s name at the forefront of your clients’ minds? That’s exactly what mobile technology can do for you. Ordinarily, your customers have to see a lot of different names and icons before they reach your company’s name. They see the name of their internet browser and the name of a search engine before they reach your website. In that time, your competition can grab your clients’ attention, diverting them from your website. With a mobile app, your customers will bypass that process and go straight to your business instead.

Build Customer Loyalty

By getting your brand name ahead of the competition, mobile app development helps you build customer loyalty. You can also use the technology in other ways to build that loyalty. For example, you might offer special promotions and discounts just for customers who use the app. You could also offer a points system that rewards customers for making purchases. When you reward customers for using your brand, you’ll build brand loyalty. Mobile technology gives you unique opportunities to secure your customers and keep them coming back for more purchases.

Improve Customer Service

Mobile app development opens communication channels between your brand and your customers. Human customer service reps are invaluable to any company, but humans do have limitations, and mobile technology can supplement your customer service base. Mobile apps can provide your customers with the satisfaction of being able to reach your company at any time. Furthermore, this technology gives clients and customers a clear, easy way in which to reach you. A frustrating customer service experience can turn away any customer, so why not make the process as easy and straightforward as possible?

Mobile App Development

If you’re interested in bolstering your company with mobile app development, Ayoka Systems is here and ready to help. Based right here in Texas, we develop custom solutions for complex software needs. Technology evolves quickly, so allow us to keep you from falling behind. We can provide you with the scalability and specificity that your mobile app will need to help your business thrive. Ready to get started and see all of the benefits listed above? We’d love to work with you. Contact us today to start talking with us about your software needs.