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How Web Design Sells Your Products

July 6, 2017
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Photo by Igor Miske on Unsplash

Photo by Igor Miske on Unsplash

Any competitive business in the Twenty-First Century needs a web presence. E-commerce represents a huge portion of regular sales. Even businesses that don’t utilize shopping cart apps rely on the internet to reach new customers and clients. In order to reach your customers, however, you need a website worth visiting. This is where web design comes in. It makes the difference between a basic web presence and a thriving e-commerce site.

First Impressions


They say first impressions last forever, and this is certainly true of websites. If a customer clicks on your page only to find a website with a design scheme from the past decade, the chances of a purchase instantly fall. Informed businesses stay up to date. Even if you are on top of recent developments in your industry, customers can only judge by what they see. An antiquated online presence gives the impression that you’ve fallen behind recent advancements. Your products may not be trendy, useful, or fitting for the customer’s current needs. It’s possible to lose customers on the home page, and a clean, modern web design can put a stop to that loss.

Showcasing Merchandise


Art students learn how to lead a viewer’s eye through their work, and web design professionals also learn how to guide users’ eyes. If there are particular products you need to put front and center, the right web design makes all the difference. While clients still enjoy the thrill of discovery, they don’t like to work for it, especially not online. A wise web developer can lead your customers to the big ticket items you are trying to move through a clearance event. The same developers can showcase best sellers and top rated merchandise. The very best do this without leaving visitors to your website, feeling like they’re flipping through a catalog.

Not all web design is meant to lead to e-commerce. However, the website is still responsible for the launch of a new sale. Builders, artists, and other providers of large scale custom work cannot use a shopping cart application to bring in sales. Web design is even more important for these types of businesses. Through your website, customers will see what they can expect from you and get a taste of your work. Good design is an essential presentation aid. No matter how good the roofing work in your photos is, if they aren’t presented well, customers may take their business elsewhere. Think of your web design as the first step in a sales pitch to a customer. A professional leaflet or booklet will win a lot more work than a handful of nice snapshots with a little writing on the back.

Ease of Use


If a website doesn’t make a customer’s desires readily apparent, the customer will leave. Ease of use is all about intuitive design. This shows most clearly in web design through navigation. While it’s fun to add unique buttons and what you think may be clever pathways to products, customers usually want something much simpler. If they click on a link advertising your weekly ad, they shouldn’t need to go through three or more screens to get to there. Popular items, services, and features shouldn’t be buried in back pages. Most importantly, customers want layouts they understand and menus that offer them what they want.

Web design gives your website a logical progression. For instance, someone ordering a cake from your bakery shouldn’t need to jump through ten different pages to get to the order form. Lists of options should follow what customers expect. It makes little sense to figure out what kind of decorations someone wants on a cake if they haven’t even determined the size yet. There may or may not be room. Or maybe you don’t make such advanced decorations for such small orders. The order is important.

Potential for Return Sales


Web design doesn’t just help customers stay on your website. It can actually pull them back for more orders. Using your landing page to advertising upcoming sales and tease future releases is a great way to plant a seed in viewers’ minds. Web design can give viewers options to get instant savings by joining your mailing list or buyers’ club, too. Great web design allows for user feedback, too, which will bring customers back to your website to leave reviews and ask questions after making a purchase. Once they’re back on your site, you have the opportunity to tempt them with additional products and fresh deals.

From the moment a customer comes to your landing page to the day they leave their final product review, their impressions of your business will be largely founded on web design. The right design leads them through the purchase process like a well-trained associate. It also gives them the best possible first impression while fostering return sales. Web design does the work of storefront, associate, and customer service representative to sell your products in an online market.

 

Web Developers and Web Design

November 8, 2016
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Photo by Farzad Nazifi on Unsplash

Photo by Farzad Nazifi on Unsplash

When you think of your favorite web apps, you probably think of something with a bright, clean design. The images help you understand key features, and you always know what you’re doing. Whether the app works as a game, an ordering system, or even an appraisal tool, the design helps it serve you better. The best part is, the better the app works, the less you notice the design. When the design fails, however, it reflects badly on the company as a whole. It may even discourage you from buying services from that company again.

By using a software development service that also provides web design services, you can begin your project with proof of your developer’s aesthetic skill. This critical element to app design comes with several key benefits for your software and your business

Complimentary Features


First and foremost, you must consider how your web design compliments your software. Most websites use linked or incorporated web apps to create a seamless experience for users. If your app has an entirely different designer than your website, however, it’s nearly impossible to keep a perfectly uniform theme. Even if you use the same branded banners and logos, different developers, like different artists, create slightly different work. Customers expect a seamless transition between services. Most customers perceive websites and web apps as the same thing, so if there is a disconnect in the style between your website and various apps, it will confuse potential buyers.

Pairing development and design, helps the app itself, too. You want an app with a clean design as well as smooth function. By hiring custom software development services that also provide web design services, you choose the best of both worlds. Companies with web design services know how to unite excellent graphics and design with clever, useful app features. Since customers rely on an app’s layout and imagery to understand it, appearances matter even more than usual when developing new software. Great customer software development also offers web design services, because an unattractive app is like a decrepit storefront.

Fewer Glitches


Glitches and errors are inevitable, but advance planning limits their numbers. While browsing software and your customer’s computer upgrades are beyond your control, you can make sure the design of your website or app isn’t interfering with function. Even convoluted screensaver software will crash a computer if the programming proves incompatible. Imagine the frustration of your beautiful, expensive new design crashing the app your clients most often use to place orders.

Package Rates


While custom software development is an excellent investment, every business operates on a budget. You must save money where you can. Custom products usually cost more than pre-made services, but customers can expect better results. A tailored suit fits better than one off the rack. Just like the pieces of a suit, however, development and design services may cost less when bought together. Whether you avoid paying upfront consultation fees a second time, or the company offers a package rebate, buying more than one product from a single business almost always costs less than buying services from separate providers. Custom software development and web design services often go together, and you may be surprised how much you can save now and in the future by securing both services from a single developer.

Future Support


Future savings come from future tech support. While custom software may serve longer and better than software off the shelf, one of its greatest benefits comes from developer support. Some developers offer a period of free support. Once that time has expired, however, you still save. No one knows your software better than the people who developed it. Custom software developers can fix issues at greater speed with greater accuracy than generic support from a major provider thanks to that pre-existing knowledge.

Any program you link to custom software makes the developer’s job more difficult. Foreign code confuses the root of the problem, and there’s no guarantee your developer has worked with your web designer’s work before. Graphics and design often cause issues, and it’s possible for the developer’s fix to actually scramble part of your design. When you hire custom software development and web design services from the same provider, you ensure your chief problem-solvers don’t lose their advantage.

Pairing development and design, provides important benefits from the inception of your project onward. Choosing both software development and web design from the same provider not only saves you money, but creates a superior product. Customers move easily between informational web pages and web app content. The various functions and features of your web presence operate together with fewer glitches, and since your developer understands essentially everything about your app and website, every problem is easier to fix. Hiring web design services isn’t the same as hiring a company to design banners and posters for events. Web design plays an important part in an app’s function. For the best results, trust a developer with proven design experience to create your custom software.