Every business needs a website in the digital world today. There are very few people who would say otherwise. Websites are critical to the success of a business. They can make you, or they can break you. People who come across your website while browsing the internet could very well be turned into customers. A poorly developed website can devastate your business by turning away potential customers. The key is to have a website that intrigues and fascinates people, while remaining functional. This is where custom web development comes into play.
What Makes a User Want to Stay On a Site?
Put yourself in the shoes of a random web browsing user, and consider what aspects of a website make you like it. Most people would say easy navigation. In fact, the presentation of the site’s content matters more to many people than the content itself. If users have to click through a labyrinth of links to get to their destination, your website is badly designed. If, on the other hand, it is easy to click and navigate through your site, you will see your traffic and revenue go up in no time at all. Custom web development ensures that your website looks and feels good. It also has many other benefits.
1 – Custom Web Development Helps with SEO
While a custom website is developed by experts in the industry, there are other options. For example, you could buy a template and edit its theme; however, you are limited on how much you can change. Moreover, this almost never works out as well as building a completely unique site from the ground up. With the help of a custom web development expert, you can incorporate SEO techniques into the design of your site. Search engines like Google, rank websites based on their content, links, and the ease of navigation through the pages of the site.
2 – A Custom Site is Truly Unique
There is so much more involved in building an online business. You need more than a website with a fancy logo on the home page. Your online site will be nothing if you don’t have good web design throughout the site. While building a website with a template seems easier and cheaper, it will never look nearly as unique as a custom site. Your website is a representation of you and your business. While information is important, trying to fit all your information into a pre-made placeholders on a template, could leave your site lacking. At Ayoka, we strive to emphasize how unique your company is in the industry so your users will feel the passion behind your brand too. The website is the foundation upon which the rest of your company is built. Make it stand out.
3 – Custom Sites are Built for Customers
When deciding on a custom website, ask yourself who keeps your company running when all else fails. Your customers do, of course. Without your customers, your company would shut down in days. They are your primary source of income. Building a website is something that should be done for your customers’ convenience, not your own. A custom web development service crafts a site that is optimally structured for your customers. From start to finish, your website flows smoothly, guiding your visitors on a gentle journey that culminates in a powerful call to action to make a sale. At Ayoka, our team of experienced web developers will ensure conversions for you.
4 – Leave the Competition in the Dust
Do you believe that competitors are a good thing? You might be thinking that this is a blasphemous thing to say. The truth is, competition gives you a world of opportunities to take advantage of. Without your competitors, you wouldn’t have to come to Ayoka for a custom web development service suite. With a custom website, your business will show nothing but excellence in the field, being the best version of itself that it can be. We take your brand name and give it an identity that projects the name of your business out among the stars, leaving your competitors in the dust.
5 – You Build New Relationships
Consider the situation where you buy a template right off the shelf. What happens when something goes terribly wrong with the site and you need support? Some templates have limited support, but nothing to the extent of the after sales support here at Ayoka Systems. When you work with our expert custom web development team, you build lasting relationships with them. Whenever you encounter a problem with your new website, all you have to do is call and the problem will be solved before you know it!
Having a custom website is truly something you shouldn’t pass up. It is an opportunity to grow your business and show your customers that you are truly passionate about what you do. You give an identity to your company and site that simply can’t be emulated when you use a traditional website template to build upon. Take the time to invest in custom web development at Ayoka Systems and watch as your business reaps the benefits.